How to Localize Everything Before Using International Ecommerce Platforms

Are you serious about growing your business and expanding it internationally? Here is how to localize everything before using international ecommerce platforms!

When you are serious about expanding your ecommerce business internationally, you will have to choose an international ecommerce platform and think about how you are going to integrate your brand and grow in new marketplaces and foreign countries.
Localization is the key to running a successful international e-store. A few great examples are NIVEA, Hotels.com, Intel, Philips, Cisco Systems, Nike, American Express, Starbucks, Deloitte, and others. In other words, if you want to be one of the big guys, you have to localize.

One great example of a brand at the top of the localization tactics is ASOS. ASOS is a British retailer with 60% of the business come from abroad. The international strategy they are using is one of the reasons why they are so successful. They use locally-relevant offers, in-country teams, use local currencies, and create dedicated ecommerce sites in strategic markets.
Tivoli Audio is another ecommerce company that added an extra touch of localization. This company has created geography-specific policies and prices.

When using international ecommerce platforms for building an online store, you need to make sure the new store or website is tailored to your international target markets. From merchandising to transactions based on customers’ needs and shopping habits, you as an online business owner should provide a personalized and unique experience for each target market and geographic location, and you may as well need to find the best e-commerce platform for international sales.
In order for you to reach international ecommerce success, we highly recommend you to take inspiration from Tivoli Audio and ASOS. Also, make sure to consider perceptions and trends in other countries and don’t forget to use quality and real translations when developing websites.

Finally, you will want to use a strong international SEO strategy. If your business is already focused on global customers, you’ve spent some time analyzing and comparing the best ways to organize and optimize your website for various countries.
Before bringing your brand to an international audience, there are a few important decisions you need to make including SEO strategy. We will help you make the best use of international SEO.

There are three types of domain structure:
➔ A country subdirectory after the gTLD
➔ A country subdomain before the gTLD
➔ A country code top-level domain or ccTLD to replace the gTLD

If you are translating website content that exists in a different language and on a different subdomain or subdirectory, you can rest assured knowing that Google won’t ban your website for duplicate content.
Duplicate content is also not penalized by search engines, instead, it is filtered. So, if you’ve published a blog in two different languages, your blog articles will rank in results for international readers.

Now that you are more informed about what you need to do before choosing an international ecommerce platform, it is about a time to choose one.
Shopify Plus is one great ecommerce solution to consider. In a world full of competitors, you can dominate with an ecommerce platform that makes it easy to sell locally and globally.

Going global is the key to running a successful online store. Shopify Plus can help you operate and sell into different markets and regions without the complexity. You can keep your focus on running your business and not worry about technical issues.
Take advantage of exclusive tools to launch more expansion stores, built-in analytics to inform you where and when you should expand, fraud analysis and tools to help you discover risky orders and avoid serious troubles, and much more.

Explore Shopify and go global now!

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